I’ve been getting emails from many of you about certain shades not being available on the website, and with this year coming to an end, I need to give everyone, and especially you my most valuable customers, an update on what's been happening and an overview of what's to come in the New Year.
As I am sitting down and looking back, I am always grateful for you my customers who keep coming back and choosing Tressmerize. Without you I wouldn't be where I am today.
But to be completely honest, 2018 has been the most challenging year for me so far when it comes to business. But I believe that everything happens for a reason and that we need to go through challenges in life so we can grow and improve.
If you have been with me from the beginning you know that many things have changed with Tressmerize over time, but especially in 2018 there’s been a lot of changes. Based on customer feedback, I kept modifying the products with the desire to create something that meets the needs of every woman. However, some of those changes resulted in increased cost to create Tressmerize products and therefore higher prices.
Most of you have been very understanding and supportive and still came back and purchased. However, some of you were disappointed. And the truth is, I have been disappointed myself for having to change the pricing.
I kept going back and thinking about my mission and why I started Tressmerize. My mission has always been to provide you with a high quality product at an affordable price. A product that I would want to buy and wear myself. And If I can't do that, I feel like I’m failing you, my customers, and not following my original dream.
In order to get back to my mission of offering you a high quality product at an affordable price, I’ve decided to create different versions of the product. This will allow you to choose the option that best satisfies your needs. As part of this process, I’ve asked for your input and I am so thankful for everyone that has given me feedback. This helped tremendously in knowing what you're looking for. The new line of Tressmerize products has been planned and designed based on your feedback.
I can't wait to share more about the next step and what's coming up soon. This new line of Tressmerize products will be introduced in phases in 2019 and I'll be making a video to provide more details.
To make space for the new line of products that are coming soon and to minimize any confusion on the website, I’ve decided to run a clearance sale on the current products until they sell out. The current hair toppers and extensions are high quality products and are on sale for a bargain price. If you know anyone who is interested in getting hair extensions or hair toppers please spread the word. All Tressmerize products can be colored and customized to match your hair color even if we don’t have a color in stock that matches yours.
I’m excited about the upcoming changes and I’m confident that Tressmerize will continue to improve women’s lives in 2019 and beyond.
Here is to Great Hair Days, Good Health, and a wonderful year ahead! Happy New Year 2019!